| 3. PROFILE OF SKILLS AND COMPETENCES |
General competences:
- be well informed about culture, history and the present of the Czech nation within the European and world context;
- formulate views and attitudes verbally and in writing, communicate in at least one other foreign language, use technical terminology;
- educate themselves, work in an effective way and assess impartially results;
- adapt themselves to the changing conditions of life and work, work well in a team and be responsible for assigned tasks;
- work with information, use ICT;
- use basic mathematics and the basic principles of physics and chemistry when needed;
- know the present rights and duties of employers and employees and know how to conduct a job search;
- act in an environmentally-conscious manner and in compliance with strategies for sustainability;
- apply the fundamentals of health, occupational safety, and fire prevention and safety.
Vocational competences:
- know materials, aids, techniques and technology, and their development in the field of graphic print design;
- be knowledgeable of developments in book culture and graphics
- use basic graphic techniques including relief printing, engraved printing, and lithography, including the history of their development and possibilities of use;
- use current graphic design techniques such as spray techniques;
- know the rules for type-setting, different fonts and their development, master the technologies of classic type-setting;
- know kinds of typographical arrangements for different types of printed materials, including proofs;
- create source materials for pre-press print preparation;
- manage the printing process and manufacturing technologies for polygraphic print processing;
- be familiar with technology currently used in book-binding processes, including industrial book-binding, its history, work principles, and materials used ;
- control the workflow associated with the graphic design of community printing, promotional printing, newspapers, magazines, and implement simple and complex formats;
- create print designs for the polygraphic production of promotional, community and book materials
- analyze a given task, apply creative approaches, and defend the chosen creative solution;
- select suitable techniques, technological approaches, and corresponding material for graphic print design;
- use graphic programs in preparing and implementing creative designs.
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