| 3. PROFILE OF SKILLS AND COMPETENCES |
General competences:
- be familiar with various methods of learning, use sources of information well, show functional literacy;
- understand assignments or identify the cores of problems, exert variable solutions, work both independently and within a team;
- communicate in one foreign language at the level of at least B1 of the Common European Framework of Reference for Languages;
- cope with changing socio-economic conditions, be financially literate;
- be aware of the labour market mechanisms, and of the employee-employer relationships, act on career decisions responsibly, understand the significance of lifelong learning;
- use basic mathematics and the basic principles of physics and chemistry when needed in daily situations;
- work with the means of information and communication technologies, exploit adequate sources of information, handle information effectively;
- act in an environmentally-conscious manner and in compliance with strategies for sustainability;
- support values of local, national, European and world cultures, recognize the value of life;
- exert fundamentals of health protection, occupational safety, and fire prevention and safety;
- exert norms and prescriptions in the field.
Vocational competences:
- use knowledge of the historical development and contemporary trends in visual arts and artistic creation;
- choose the possibilities of creative solutions by analyzing given task, evaluate and defend the solution;
- use the fine art and expressive possibilities of various media, technological processes and materials;
- design art concept of basic types of promotional materials, printed and 3D promotional objects according to the specialization of the field;
- deal with the artistic concept of complex promotion event, exhibition, etc. according to the specialization of the field;
- implement, when creating art design, technical, manufacturing and economic considerations of the realisation;
- manage the traditional and new technological processes and techniques, select the best implementation process of the artistic design, continuously evaluate the quality of the results of partial work operations;
- have a complex overview of the types of materials used, assess their properties and decide on their choice in terms of their expressive possibilities realized and the resulting tone of the proposal;
- produce simple up to highly demanding graphic solutions of promotional materials according to the specialization;
- work out presentable printed materials;
- carry out artistic design of complex promotional event, exhibition, etc. according to the specialization of the field;
- use the basic economic activity in relation to the anticipated professional life, present the work depending on the specific situation;
- have knowledge of marketing tools and perform basic marketing activities in relation to the field;
- manage the principles of professional behaviour, communication, team work and dealing with clients, business and psychological foundations of negotiations with customers, business and labour partners.
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